Posts for: Marketing

Eastwood Media is a full-service digital agency based in Richmond, VA. In addition to working with some of the greatest clients in the world, we also do a fair bit of writing about marketing and design.

  • 5 Rules To Rock Your Next Business Expo Like Donald Trump

    POSTED IN: Marketing | TAGS: , ,

    Don’t be a common, run-of-the-mill business owner at your next business conference or sales expo. Follow these five rules and watch your networking success rocket.

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  • Liberate Your Company From Social Media

    POSTED IN: Marketing | TAGS:

    With all the buzz these days about Social Media, why would I suggest your company need to be liberated? After all, isn’t social media the magic elixir that finally sets loose the real power of the web? It’s true that social media represents a major shift in the relationship between customers and companies; opening valuable opportunities for both sides. But failure to respect the 4 pillars of Social Media Truths will turn into an oppressive nightmare for any business.

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  • Calling Doctor Feelgood

    POSTED IN: Marketing |

    Not all doctors are quacks just like not all marketing agencies are bad. But there is a difference and it might not always be easy to tell. Here’s the true story of how one doctor mixed bizarre medicine with deceptive marketing to fool thousands…not that you or I would ever be so gullible.

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  • Sales For The Asking

    POSTED IN: Marketing |

    Marketing Myth: To understand what customers want, just ask them.

    Reality: This may be true if you are lucky enough to have loyal customers willing to speak their mind about your business. But more often than not, just asking won’t be enough.

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  • Never Stop Marketing

    POSTED IN: Marketing |

    This may come as a shock but developing a successful business depends on marketing, not delivery of your product or service.

    Fact: Your business is better off effectively marketing for a month and not delivering your product / service than effectively delivering your product / service for a month without marketing.

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  • Realevance

    POSTED IN: Marketing |

    The title of this Eastwood post is ‘Realevance’ and no, that’s not a typo. It’s just our mashed up version of ‘relevance’ and ‘real’ – as in getting real with relevance. So enough word play, where are we heading with this you ask? I’ll tell you but first let me ask one question: What are people saying about your product or service as they consider a purchase? One answer is: Not much. An even scarier answer is: No idea. If you’re not quite sure of your answer, then keep reading.

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