This may come as a shock but developing a successful business depends on marketing, not delivery of your product or service.
Fact: Your business is better off effectively marketing for a month and not delivering your product / service than effectively delivering your product / service for a month without marketing.
Let me show you why…
Marketing is the sum of your activities that helps bring business through your doors. Without this activity there would be no leads / prospects / shoppers that eventually become your customers. The fatal flaw is thinking that delivery and marketing are separate activities depending on your current circumstances. If you’re busy satisfying your current customers you don’t have time to attract new ones and vice versa. This results in a boom or bust cycle that eventually wipes out most businesses.
Action: Develop your brand story across every touchpoint of your business. Integrate your marketing activities into your daily regiment. And never stop marketing.
